Marketing Research
Alvin C. Burns
Marketing Research
Daniel Nunan
Marketing Research
Naresh K. Malhotra
Essentials of Marketing Research
Naresh K. Malhotra
Applied Multivariate Statistical Analysis
Richard A. Johnson
Essentials of Marketing Research
Joseph F. Hair
Marketing Research Methods
Mercedes Esteban-Bravo
Qualitative Marketing Research
Dominika Maison
AI Powered Insight
Michalis A. Michael
Essentials of Pricing Analytics
Erik Haugom
Doing Marketing Research
Alison Lawson
Digital Marketing Fundamentals
Marjolein Visser
Sponsorship in Marketing
T. Bettina Cornwell
The Routledge Companion To Social Media Influencers
Nils S. Borchers
Visual Marketing
Barbara E. Kahn
An Introduction To Quantitative Methods For Marketing
Ahmad Daryanto
Loyalty Management
Cristina Ziliani
Consumer Behaviour and Analytics
Andrew Smith
Visual Methods in Marketing and Consumer Research
Fatema Kawaf
Value First Then Price
Andreas Hinterhuber
