Perspectives in Marketing, Innovation and Strategy
Philip Kotler
Digital Consumer Behavior
Jagdish N. Sheth
An Introduction To Quantitative Methods For Marketing
Ahmad Daryanto
Routledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd
IBM SPSS For Intermediate Statistics
Nancy L. Leech
Brands and Consumers
Jaywant Singh
Digital and Social Media Marketing
Aleksej Heinze
Cultural Mediation For Museums
Michela Addis
Consumer Behaviour and Analytics
Andrew Smith
Visual Methods in Marketing and Consumer Research
Fatema Kawaf
Visual Methods in Marketing and Consumer Research
Fatema Kawaf
Consuming Atmospheres
Chloe Steadman
Human Resource Management and Internal Marketing
Teena Mishra
European Consumers in the Digital Era
Malgorzata Bartosik-Purgat
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sümer
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sümer
Value First Then Price
Andreas Hinterhuber
Review of Marketing Research. Volume 5
Naresh K. Malhotra
Neuro Design
Darren Bridger
Market-Led Strategic Change
Nigel Piercy
